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Tell your best-fit students what your institution is really like

Easily manage your ambassadors and connect them with prospective students via user-generated content and peer-to-peer conversations.

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Close the Insight Gap

The experience of being part of your institution is what makes you stand out and is exactly what prospects want to find out more about.

However, getting across the magic that makes your university or college unique is a real challenge.

This leads to the Insight Gap, a chasm between what your institution is really like and what prospects perceive it to be like.

Experience Communication Management (XCM) helps you close this gap and enables you to give every prospect an authentic insight into your institution, wherever they are in the world.

The Ambassador Platform

What prospects say about using The Ambassador Platform


More likely to enroll

73 percent of prospects said their desire to enroll at a particular education provider increased.


Better informed

85 percent of prospects said they feel more informed about the student experience.


More confident

87 percent of prospects say they feel more confident about their education choices.


Recommend TAP

96 percent of prospects said they would recommend using TAP.

Why use The Ambassador Platform?

Enhance recruitment outcomes

Enhance recruitment outcomes

Attract, engage, and convert best-fit prospects more effectively in today’s digital world. Leave the confines of geography, timezone, and language behind and transform your prospect attraction strategy with the power of XCM.

Save time

Save time 

Manage your ambassadors, prospects, and campaigns from a single, easy-to-use dashboard. Simple and effective notifications keep everyone informed, wherever they are and whatever the time of day.

Harness insights and data

Harness insights and data

Gather real-time behaviour insights, monitor campaign performance with UTM attribution tracking, and perform advanced lead capture. Better still, you can integrate the data with your CRM or marketing automation platforms. 

Reduce costs

Reduce costs

Working with a large team of ambassadors using nothing but email and spreadsheets can be an expensive missed opportunity. Slash spending for key periods such as conversion and yield with personal and authentic interactions that engage prospects efficiently.

Learn more about the platform

INTO University Partnerships

Highly effective virtual recruitment events during the coronavirus pandemic.


The University of Adelaide

A completely new model for offer holder conversion.


The University of Sheffield

Connecting current and prospective students during Clearing 2019.

Share the magic that happens on campus with prospective students anywhere in the world

Ready when you are!

What our customers say

Dr Foteini Dimirouli

"The platform has been such a success for us. Prospective applicants gain a lot from speaking with current students, and putting them in touch has never been more straightforward."

Dr Foteini Dimirouli Outreach Fellow (Keble College, University of Oxford)

Richard Mitchell

"We are pleased to have partnered with TAP. They've provided a robust, feature-rich, easy-to-use platform that allows our newly-established student ambassador program to flourish. Our ambassadors love using The Ambassador Platform to chat with prospective students and share engaging content."

Richard Mitchell Digital and Social Media Manager (University of the Commonwealth Carribean)

Mark Scherian

"The ability to speak to current students who’ve gone through the same things they have, we felt was really important. TAP gives us an opportunity to showcase these students, what country they are from, what their interests are, and what they are studying."

Mark Scherian Assistant Director of Global Sales and Conversion (RMIT)