Redefining higher education recruitment, one student experience at a time

about

Who we are

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Hello! We are The Ambassador Platform, a peer-to-peer marketing and student recruitment platform for Higher Ed providers. 

We allow universities and colleges from all over the world to connect prospective students with their ambassadors via chats, user-generated content, and video. The impact is pretty cool, and means that, for the first time ever, universities have a tool to show what life at their institution is really like, so that prospective students can be more informed and feel more confident about their decisions.

Our TAP HQ is in London, but we have colleagues based in several different countries, like Australia, Ukraine, Canada and Portugal, working remotely and on a hybrid basis.

Our values

Explore the principles that guide us in creating meaningful, impactful connections.

People

We work to make our customers and people successful, building strong, lasting relationships through kind and friendly interactions.

Humility

We remain humble and curious, engaging in transparent and empathetic conversations that respect our people and their opinions.

Accountability

We promote a culture of leadership, focused on achieving goals rather than simply completing tasks. And we always take ownership of the outcomes.

Excellence

We maintain the highest standards in everything we do, caring about the little things to drive success of the big things.

Simplicity

We value approaches that get the job done, finding solutions together without the need for complexity or jargon.

Innovation

We’re all about quick, creative problem-solving, empowering everyone to make impactful decisions through open and honest communication.

Passion

We're always looking to improve, actively asking for feedback in order to learn, reach our goals and enhance the lives of our community.

Our journey

Take a closer look at where we started and where we’re going.

2016

The Ambassador Platform was founded in London, UK

TAP T Shirt
2020

We worked with 100 institutions

Thamasha
2021

1 million messages exchanged on the platform

Institutions
2022

We hired our first Australia-based team member

Australia
2023

The Ambassador Platform becomes part of the IDP family

TAP Team

Join the team

Be part of something bigger – join a creative, passionate and welcoming team dedicated to redefining higher education recruitment, one student experience at a time.