Redefining higher education recruitment, one student experience at a time


Who we are


Hello! We are The Ambassador Platform, a peer-to-peer marketing and student recruitment platform for Higher Ed providers. 

We allow universities and colleges from all over the world to connect prospective students with their ambassadors via chats, user-generated content, and video. The impact is pretty cool, and means that, for the first time ever, universities have a tool to show what life at their institution is really like, so that prospective students can be more informed and feel more confident about their decisions.

Our TAP HQ is in London, but we have colleagues based in several different countries, like Australia, Ukraine, Canada and Portugal, working remotely and on a hybrid basis.

Our values

Explore the principles that guide us in creating meaningful, impactful connections.


We work to make our customers and people successful, building strong, lasting relationships through kind and friendly interactions.


We remain humble and curious, engaging in transparent and empathetic conversations that respect our people and their opinions.


We promote a culture of leadership, focused on achieving goals rather than simply completing tasks. And we always take ownership of the outcomes.


We maintain the highest standards in everything we do, caring about the little things to drive success of the big things.


We value approaches that get the job done, finding solutions together without the need for complexity or jargon.


We’re all about quick, creative problem-solving, empowering everyone to make impactful decisions through open and honest communication.


We're always looking to improve, actively asking for feedback in order to learn, reach our goals and enhance the lives of our community.

Our journey

Take a closer look at where we started and where we’re going.


The Ambassador Platform was founded in London, UK

TAP T Shirt

We worked with 100 institutions


1 million messages exchanged on the platform


We hired our first Australia-based team member


The Ambassador Platform becomes part of the IDP family

TAP Team

Join the team

Be part of something bigger – join a creative, passionate and welcoming team dedicated to redefining higher education recruitment, one student experience at a time.