Leveraging the student voice
With Fanshawe College
Fanshawe College was looking for a solution that would enable their international prospects to speak to current students who have experienced the college and city life. According to their research, this was a service that almost all of their incoming international students were interested in as they wanted to ask questions about the quality of the education, what the city was like and how they found their overall time at the college.
Of course, the college could have answered all these questions from an institutional perspective, but they found it lacked a personal touch. The perspectives from current students came across as much more honest and authentic than views from the college itself. Therefore, in 2021, Fanshawe College chose The Ambassador Platform to answer this growing need to connect their current students to prospective ones online.
Seamless CRM integration
The CRM integration allows Fanshawe College to track and evaluate how many students sign up to chat with ambassadors, and how these interactions influence their decision to apply or enroll at the college.
Excellent customer support
Since onboarding, the college has received regular and ongoing support from our fantastic Customer Success Team to ensure they make the most of the platform.
Safeguarding by design
Our ‘safeguarding by design’, including automatic keyword detection and conversation flagging, offers a safe space for messages to be exchanged on the platform.
Fanshawe College started their journey by building their Digital Ambassador team. They wanted their ambassadors to come across as authentic and personable without being overly institutional and diversity of representation was incredibly important to them. So they took into account the students' program of study and had each candidate send a short video talking about themselves and why they wanted to be an ambassador.
In total, the college recruited 18 ambassadors and provided them with workshops on how to use The Ambassador Platform as well as some general guidelines on how to approach chat conversations with prospective students; the team also created a WhatsApp group to foster friendships and a sense of community amongst the ambassadors whilst also allowing them a space to ask each other questions and advice on certain topics.
To make sure their ambassador program ran smoothly, the Fanshawe team built a fantastic incentivization system for their ambassadors which included providing each student with a certificate of participation and running weekly giveaways for the ambassadors who spoke to the most students.
