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Increase your conversion rates and accelerate your student recruitment

Increased trust and transparency, combined with powerful insights, at an individual prospect level, will increase your prospect conversion rates.

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The Ambassador Platform for student recruitment


Our platform is a highly effective conversion tool, especially when used to target prospects at the middle and bottom of the funnel. Peer conversations build relationships, and encourage prospects to fully engage with your institution. Engaged prospects are far more likely to convert, so we offer you a suite of tools to identify and target your most engaged prospective students with relevant conversion campaigns.

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Prospect heat scoring

Engaged prospects are most likely to convert. With our heat scoring tool, you can target your conversion efforts directly, to those with the highest engagement levels and propensity to convert.

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Insights into prospect behaviour and motivation

Our (no-set-up-required) AI-enabled analysis and reporting, will provide you with an unprecedented level of insight into what matters most to your prospects.

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Dynamic customizations

Increase prospect engagement rates with our dynamic customizations. Create campaigns that are highly tailored, featuring only the most relevant student ambassadors, and content for your target prospect segments.

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Traffic driving tools

Engage more prospects, and drive more traffic to your student ambassadors, with our suite of promotional tools including pop-up cards and student ambassador profile carousels.

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Increase quality lead generation

With customizable data fields, you can collect the most relevant prospect data for your institution, and drive quality lead generation.

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Always-on prospecting

Unconstrained by geography, timezone, and language, you can support lead generation 24/7.

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66% offer to acceptance conversion rate [4x norm]

The Ambassador Platform has certainly got a unique value proposition and an opportunity to connect up students over a digital medium and really open up conversations that might be difficult to replicate with staff in your institution.

Dan Powell - Customer Experience Manager, The University of Adelaide

What prospective students say about using The Ambassador Platform


More likely to enrol

73 percent of prospects said their desire to enroll at a particular education provider increased.


Better informed

85 percent of prospects said they feel more informed about the student experience.


More confident

87 percent of prospects say they feel more confident about their education choices.


Recommend TAP

96 percent of prospects said they would recommend using TAP.

Student Recruitment spotlight

Learn more about how customers are using The Ambassador Platform to enhance their entire student recruitment funnel.


The University of Adelaide

Adelaide’s fantastic student ambassadors, and equally brilliant admin team, have worked hard to build powerful peer relationships with prospects and offer holders, share authentic FAQ answers, and generate amazing user-generated content. The results have been exceptional with 66% conversion to acceptance rate. Read the case study to find out more.

Read the case study
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The University of Sydney

Following the outbreak of the pandemic in 2020, the compulsory transition to online applied not just to classrooms but also to all recruitment and outreach activities. The University of Sydney’s Sydney Future Students team was quick to introduce The Ambassador Platform and has been able to widen the scope and reach of its recruitment activities to students from all around the world at various stages of their application journey - even when the world was locked down. Read the case study to find out more.

Read the case study
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What our customers say

The University of Sheffield

"We were looking for a way to incorporate more of our student voice into our clearing campaign. We've tried web chats in the past but TAP enabled prospective students to make an instant connection with our current students when they were needing to make quick but important decisions."

The University of Sheffield

Gonville & Caius College, University of Cambridge

"One of the most crucial and beneficial elements of school visits to Caius is the chance for school pupils to interact with undergraduates, who may be from a similar background and have themselves embarked on a similar journey to get to Cambridge. In the current circumstances, it is important to keep this interaction going as far as possible, and [TAP] seemed a perfect way to do it."

Gonville & Caius College, University of Cambridge


"The ability to speak to current students who have gone through the same things they have, we felt was really important. TAP really gives us an opportunity to showcase those students, what country they're from, what their interests are, and what they're studying."