The Queen’s College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their college and to help with their widening participation efforts.
They particularly wanted to reach students in the North West of England and facilitate conversations with their student ambassadors.
52 engagements between prospects and current students
The Queen's College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their College and to help with their widening participation efforts.
In particular, they wanted to specific students in the North West of England and facilitate conversations with their student ambassadors. That’s where TAP came in.
Our Chat feature allowed for authentic, peer-to-peer conversations between specific target groups and their chosen student ambassadors. These conversations helped break down barriers, change perceptions, and give prospects an authentic view of life at Oxford.
Safeguarding by design
Our ‘safeguarding by design’ approach to building our platform, with in-built checks and alerts, offered a safe space for conversation and reflected the college’s passion for safeguarding.
A passion for widening participation
We share their passion for widening participation and outreach. One of our co-founders has first-hand experience of working in improving access higher education. Our work in this area reflects our company mission and it aligned with the goals of The Queen’s College.
- 11 students and 1 staff member created profiles.
- A comprehensive bank of FAQs built up.
- Created a landing page with widgets, including the Profile Carousel.
- Student ambassador profiles are now embedded on every course page, as well as relevant student life pages.
41 different users engaged with the college’s student ambassadors via our platform, gaining real insights into what life at Oxford was like and whether or not it would be right for them.
52 engagements between prospective and current students through our platform.
Genuinely valuable, authentic, peer-to-peer conversations with prospects and student ambassadors that helped break down barriers and make prospects feel more relaxed and comfortable.
A prospective student who engaged with The Queen’s College through TAP said:
"When it came to applying to Oxford, applying to medicine as a course felt quite daunting, but having the chance of speaking to current students really put me at ease and made me feel more confident about applying. It was really lovely to speak to current students, and I am really glad to have had this opportunity!"
If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?