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Case study

Widening participation

With The Queen's College, University of Oxford

The Queen’s College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their college and to help with their widening participation efforts.

They particularly wanted to reach students in the North West of England and facilitate conversations with their student ambassadors. 

Queen's Logo

 

52 engagements between prospects and current students

 

The challenge

The Queen's College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their College and to help with their widening participation efforts.

 

In particular, they wanted to specific students in the North West of England and facilitate conversations with their student ambassadors. That’s where TAP came in.

chat

Direct conversations

Our Chat feature allowed for authentic, peer-to-peer conversations between specific target groups and their chosen student ambassadors. These conversations helped break down barriers, change perceptions, and give prospects an authentic view of life at Oxford.

Shield

Safeguarding by design

Our ‘safeguarding by design’ approach to building our platform, with in-built checks and alerts, offered a safe space for conversation and reflected the college’s passion for safeguarding.

Widening participation

A passion for widening participation

We share their passion for widening participation and outreach. One of our co-founders has first-hand experience of working in improving access higher education. Our work in this area reflects our company mission and it aligned with the goals of The Queen’s College.

The set-up

  • 11 students and 1 staff member created profiles.
  • A comprehensive bank of FAQs built up.
  • Created a landing page with widgets, including the Profile Carousel.
  • Student ambassador profiles are now embedded on every course page, as well as relevant student life pages.

“When young people visit Queen’s, they always tell us that chatting to our undergraduates was the best, most valuable part of the time they spent here. We signed up to The Ambassador Platform because we wanted to ensure that all prospective applicants can communicate with our students, no matter where they're from. TAP makes this as easy as possible by enabling any prospective applicant to get in touch with our undergraduates online. It is a practical solution powered by people who genuinely care about getting answers to young people, whether it’s the student ambassadors or the team at TAP itself. Indeed, the TAP team reflects the values of their product by being accessible, responsive, and innovative.” 

Emily Downing
Head of Communications
The Queen's Collge, University of Oxford

Impact

41 different users engaged with the college’s student ambassadors via our platform, gaining real insights into what life at Oxford was like and whether or not it would be right for them.

52 engagements between prospective and current students through our platform.

Genuinely valuable, authentic, peer-to-peer conversations with prospects and student ambassadors that helped break down barriers and make prospects feel more relaxed and comfortable.

A prospective student who engaged with The Queen’s College through TAP said:

"When it came to applying to Oxford, applying to medicine as a course felt quite daunting, but having the chance of speaking to current students really put me at ease and made me feel more confident about applying. It was really lovely to speak to current students, and I am really glad to have had this opportunity!"

If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?

Ready when you are!