The Queen’s College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their college and to help with their widening participation efforts.
They particularly wanted to reach students in the North West of England and facilitate conversations with their student ambassadors.
52 engagements between prospects and current students
The Queen's College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their College and to help with their widening participation efforts.
In particular, they wanted to specific students in the North West of England and facilitate conversations with their student ambassadors. That’s where TAP came in.
- 11 students and 1 staff member created profiles.
- A comprehensive bank of FAQs built up.
- Created a landing page with widgets, including the Profile Carousel.
- Student ambassador profiles are now embedded on every course page, as well as relevant student life pages.
“When young people visit Queen’s, they always tell us that chatting to our undergraduates was the best, most valuable part of the time they spent here. We signed up to The Ambassador Platform because we wanted to ensure that all prospective applicants can communicate with our students, no matter where they're from. TAP makes this as easy as possible by enabling any prospective applicant to get in touch with our undergraduates online. It is a practical solution powered by people who genuinely care about getting answers to young people, whether it’s the student ambassadors or the team at TAP itself. Indeed, the TAP team reflects the values of their product by being accessible, responsive, and innovative.”
Head of Communications
The Queen's Collge, University of Oxford
41 different users engaged with the college’s student ambassadors via our platform, gaining real insights into what life at Oxford was like and whether or not it would be right for them.
52 engagements between prospective and current students through our platform.
Genuinely valuable, authentic, peer-to-peer conversations with prospects and student ambassadors that helped break down barriers and make prospects feel more relaxed and comfortable.
A prospective student who engaged with The Queen’s College through TAP said:
"When it came to applying to Oxford, applying to medicine as a course felt quite daunting, but having the chance of speaking to current students really put me at ease and made me feel more confident about applying. It was really lovely to speak to current students, and I am really glad to have had this opportunity!"
If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?