CG Spectrum

number of unique visitors checked out the page
prospective students from 32 different countries created accounts and exchanged 749 messages
prospects who interacted with ambassadors on The Ambassador Platform went on to apply to CG Spectrum.

Recruiting students for fully digital programs 

The Challenge

As one of the best online virtual production, game development, VFX, and animation training providers in the world, CG Spectrum is a thought leader when it comes to virtual learning. Having been fully online since 2011, their portfolio of courses are led by award winning industry professionals who are responsible for inspiring and preparing the next wave of digital artists, as well as supporting major studios in up-skilling their staff. 

Innovation is at the heart of everything CG Spectrum does as an education provider. Never resting on the competition, they decided to take their recruitment and marketing strategy to the next level with the help of The Ambassador Platform. 

Prior to implementing The Ambassador Platform, the Admissions Team at CG Spectrum was often contacted by prospective applicants wishing to speak to a current student. They would then connect prospects with a suitable student to chat to over email or video call. Given CG Spectrum is a global training provider catering to several time zones, the process of connecting students to prospective applicants and finding a suitable time for both parties to meet was manual and inefficient. CG Spectrum wanted a place on their website where their internationally-diverse prospects could visit 24/7, and reach out to an ambassador who could answer authentically about life as a CG Spectrum student.




Why The Ambassador Platform

“The Ambassador Platform team has been enormously helpful in getting us up and running. They check in regularly, have been quick to address any issues, and implemented a custom reporting tool for us. The support team is friendly and open to listening to feedback. It's been a great partnership so far"

Nadia Stefyn
Marketing Manager

Quality conversations

Ambassadors engaged with prospects in an authentic way by sharing their personal experiences of applying to - and learning with - the institution. This genuine connection helped prospects make informed decisions about their educational journey and understand if CG Spectrum was the right fit for their career goals.

Digital first

A global online training provider needs a fully digital recruitment and marketing strategy. Our Chat and Content features allowed CG Spectrum to communicate what makes the student experience unique for their learners.

Rich data insights

Our Reporting feature made it easy for the Sales Team to gain a better understanding of their prospective audience and the types of conversations happening on the platform. With the help of our integration, all the leads from The Ambassador Platform were automatically directed to their CRM system.


In the first three months of their Feed being live (1st May - 31st July 2022):

698 number of unique visitors checked out the page.
From those users, 78 prospective students from 32 different countries created accounts and exchanged 749 messages.
In addition, 6 prospects who interacted with ambassadors on The Ambassador Platform went on to apply to CG Spectrum. 
Each conversion saw an average of 10.5 messages sent.
CG Spectrum’s Ambassadors were excited to help students in their application decision making, and shared their rich insights into life as a fully-digital learner; ambassadors' median first response time was 2 hours and 45 minutes. 



In the first three months of launching their Feed and using our platform, CG Spectrum has already seen terrific results and it has had a noticeable impact on applications, with 8.33% of prospects signing up on The Ambassador Platform going on to apply.

As well as fantastic results for CG Spectrum’s Admissions Team, using The Ambassador Platform to connect prospects and current students has also positively impacted the student journey; creating a more personalised level of service. Prospects have been able to ask questions on everything from what the teaching is like, to how students find work in the industry after graduating. They have appreciated the opportunity to speak to individuals just like them and find out what life as a CG Spectrum student might look like for them.

See how The Ambassador Platform can help you!