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Case studies

Learn more about how our customers use The Ambassador Platform and Experience Communication Management (XCM) to enhance their marketing, recruitment, and admissions outcomes.

TAP Dulwich College Singapore

Dulwich College, Singapore

The importance of parent advocacy

Like many schools around the world, Dulwich College (Singapore) knows the importance of recommendations from other parents; their own research shows them that 75% of parents rely on them.

The College wanted to harness those insights but, until recently, it was done in an informal manner. When they decided to formalise that process and be sector leaders in using the experience of parents to inform others, that’s when we came in.



Keble College, University of Oxford

Taking widening participation online

Given the nature of the widening participation and outreach work, there is an underlying aim to try and engage more with students from under-represented groups.

Keble College, University of Oxford, wanted a way to connect with exactly these types of students, and so partnered with TAP in Spring 2020 to see what they could achieve.


INTO University Partnerships

Highly effective virtual recruitment events

The pivot to online and virtual events was an unavoidable consequence of the 2020 coronavirus pandemic.

Our customer INTO embraced this switch to online events and ensured they were still able to interact with students and answer their questions. Our platform helped them do that, as well as being a great place for conversations to continue after an event.


Cambridge Judge Business School, University of Cambridge

From conversation to application

For Cambridge Judge Business School (the University of Cambridge’s business school) peer recommendations are important. Students are investing in their own futures, so the ability to find out first-hand what the programmes are like and the difference studying there can make to your career is a powerful part of the decision-making process.

CJBS has used The Ambassador Platform to help with recruitment for its Executive MBA (EMBA) since 2019 and has seen meaningful results.


The Sutton Trust

Outreach support online

Like thousands of other organizations around the world, The Sutton Trust had its plans ripped up during the global coronavirus pandemic of 2020. Their summer schools programing was forced to move online and be delivered unlike it ever had been previously.

However, The Sutton Trust was able to turn this challenge into an opportunity; by moving online they ended up supporting even more students than originally planned for and still delivered a superb summer of work. At the heart of it was our XCM platform.




University of the Commonwealth Caribbean

Amazing user-generated content

Being able to showcase student life and share user-generated content is a real bonus for any university that wants to give a real flavour of what their institution is really like. The University of the Commonwealth Caribbean (UCC), our first customer in the West Indies, wanted to be able to do exactly that, which is where The Ambassador Platform came in.


University of Queensland

Widening participation and outreach

Widening participation and outreach is a key challenge for most universities around the world. It’s no different for the University of Queensland (UQ) in Australia.

The Brisbane-based institution partnered with us to see if they could use our platform to make an impact on audiences that are traditionally hard for them to reach.



Fantastic use of TAP's Content feature

Right from when they first started working with us, NCUK has consistently repurposed the excellent content created by their ambassadors to use on their social media channels and their website.

During the coronavirus pandemic in 2020, they increased the amount of content their ambassadors created and the number of FAQs they answered, allowing NCUK to continue with their important recruitment work digitally.




RMIT University

Reacting to Covid-19

When Covid-19 became more prevalent, RMIT University imposed a travel ban on their staff, as a matter of public safety. For RMIT’s international team, their regional experts who were usually found flying out to various regions to meet with students, the ban meant having to stay at home. As a result of this, the International team decided to create a second account with TAP and host their own TAP Feed.




The University of Sheffield

Clearing 2019

The University of Sheffield had seen how much value peer-to-peer conversations added to the experience of interacting with the University from their use of TAP. Going into 2019’s Clearing period, they wanted to give prospective students the chance to speak directly with current students to help them decide where to study. So, they put our platform at the heart of their Clearing efforts, with impressive results.


The University of Adelaide

The power of Experience Communication Management (XCM)

Adelaide’s fantastic student ambassadors, and equally brilliant admin team, have worked hard to build powerful peer-to-peer relationships with prospects and offer holders, share honest FAQ answers, and generate amazing content. The results have been exceptional.


The University of Sunderland

Fast set up and a successful virtual open day

After deciding to embrace the XCM the University of Sunderland decided to partner with us and, naturally, wanted to move quickly. Thanks to the flexibility, enthusiasm, and passion of the Sunderland team, and the simple process for setting up our platform, they were able to do just that, with their TAP Feed going live in just 10 working days. They then followed this fast implementation with a highly successful virtual open day.



The University of Bolton

Virtual open days

The global coronavirus pandemic has brought with it unprecedented challenges for university recruitment and admissions teams, in particular when it comes to open days, which are still a vital part of a prospective student's decision-making process. The University of Bolton decided to switch their March 2020 open day to an online event and used TAP to help make it a success.




The Queen’s College, University of Oxford

Widening participation

The Queen’s College wanted to extend their reach into areas they’ve never traditionally been involved with. They wanted to use digital chats to help demystify what life is like studying at their college and to help with their widening participation efforts. In particular, they wanted to reach specific students in the North West of England and facilitate conversations with their student ambassadors.


Bucks New University

Lead generation

Interactions between prospective and current students have long been a crucial and successful part of Bucks New’s open days, getting across an authentic view of the Bucks student experience is vital in a prospect’s decision-making journey. But, what about on the university's digital channels?

Their website attracts more than 1 million hits per year, and the institution was keen to offer every potential student a real glimpse of what life at Bucks is like, regardless of where they are in the world.


Higher Horizons+

User-generated content

Higher Horizons+ offers higher education outreach to targeted secondary schools and colleges throughout Staffordshire, Shropshire and Cheshire. They came to The Ambassador Platform for digital support in their school and college outreach work.

They wanted to be able to build relationships and start conversations with their target students, as well as provide accessible support and a safe space for questions about Higher Education.

Higher Horizons+ also wanted an easier way to communicate across teams and harvest user-generated content to drive their social media channels and market their work. Our Content feature was the ideal solution.



A game changer for our college

We did some research on various [...] platforms and found TAP was definitely the best fit for our needs. Students want to talk to students, and giving them access to this in a very safe and honest environment will be a game changer for our college. To also give our current students the opportunity for personal development and peer recognition is heart-warming to see.

Heidi Monsour - Director of Marketing and Admissions, Griffith College