Unlocking the secrets of peer-to-peer

Insights from 800+ prospective students

Last year, tens of thousands of prospective students worldwide used The Ambassador Platform to connect with student ambassadors, ask them questions and get an insider view of what life is really like at the universities they were considering applying to. 

We spoke with 800+ of them to get insights into their decision-making process, and the value they place in talking with current students throughout their application journey.

Download this guide to get data-driven insights on:

👉 what sources of information have the biggest impact on the decision-making of prospective students;
👉 why and when peer-to-peer connections are valued the most in the student journey;
👉 which channels and content formats drive the highest engagement.