The complete guide to higher education marketing and student ambassador programs
Is your institution finding it harder to compete for best-fit students?
The globalization and massification of higher education have made competition for the best-fit students tougher than ever. If you want to stand out, it's not enough to believe you’re different from your competitor universities: you have to show it.
A solid digital marketing strategy and a dependable team of student ambassadors are the key to making it happen.
In this guide you'll learn:
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- Why you should be using student-generated content (and how you can make the most of it on social media)
- How to align your content with the recruitment marketing funnel
- Great ideas for email marketing campaigns
- How to build an effective ambassador team
PLUS, take our self-assessment to find out where you are on your student ambassador journey.
