Our new white paper is here!

October 2020 white paper front overThis summer, we decided we wanted to better understand Student Ambassadors; why do they put themselves forward for the role? What do they enjoy about it? So, we did exactly that and are proud to bring you the results in our latest white paper.

In Making a Difference: What motivates Student Ambassadors? you’ll discover loads of interesting things about the types of students who put themselves forward to be an Ambassador - it’s ideal reading for anyone interested in working with Ambassadors, whether you already have an Ambassador scheme or not.

While we don’t want to spoil your reading enjoyment, here’s a couple of things our paper showed us that we thought were noteworthy:

  • - Being an Ambassador is more than just another part-time job. While some are motivated to do to earn money, the vast majority become Ambassadors to help their peers make empowered and confident decisions about their future
    - There are real career benefits available to Ambassadors
    - Ambassadors also love working with you to help make your marketing and recruitment campaigns even more effective - that’s pretty cool, right?

This deep-dive is the result of surveys we ran with a selection of our partners’ Ambassadors over the summer, and we’re really pleased with it - please download it and let us know what you think!

We also launched the white paper with a special webinar yesterday. If you missed it live, don’t worry - you didn’t miss out. You can check out the replay here.

As well as the results of our survey, you’ll also find in-depth interviews with four individual Ambassadors, and more information about how you can work with us to harness your Ambassadors, if you fancy it.