Case Study: The University of Sunderland

When you decide to buy a new product or service, you usually want to get started as quickly as possible. That’s certainly true for our customers, particularly in the current climate, where the coronavirus pandemic has made online communication channels even more important than ever.

After deciding to embrace the power of peer-to-peer, the University of Sunderland decided to partner with us and, naturally, wanted to move quickly. Thanks to the flexibility, enthusiasm, and passion of the Sunderland team, we helped them get their feed up and running in just 10 working days, in time for a highly successful virtual open day.

The University of Sunderland knew they wanted to harness the power of peer-to-peer recruitment, and realised how beneficial it would be to do so online.

After seeing getting a demo of The Ambassador Platform, Sunderland felt that it was a match made in heaven: they wanted to set it up and get up and running as quickly as possible, particularly with so much of the world in lockdown.

The university planned to use the platform throughout its recruitment cycle, across several teams. This meant coordinating representatives from their undergraduate, postgraduate, domestic, and international recruitment teams, as well as colleagues from widening participation. Not only that: 20 student ambassadors also needed training before the big "go live" day.

How's that for a challenge?

Fast setup

Thanks to our easy-to-setup platform and the enthusiasm of the University of Sunderland's team, the Feed was up and running in a record 10 days

Fantastic ambassadors

20 ambassadors were fully trained in just 40 day, populating the Feed with great content and helpful FAQs

A successful virtual open day

Their virtual open day saw 1723 messages exchanged across 135 conversations, with 91 prospective students signing up via the platform

Impact

Within 24 hours of the initial agreement, the University of Sunderland had completed their set-up meeting. This covered working through a setup plan with Sunderland’s admin staff, setting goals for getting the most out of The Ambassador Platform, assigning tasks and responsibilities to enable the TAP Feed to go live, and giving Sunderland’s staff training on the platform.

When the Feed went live, it had a fantastic selection of user-created content, an excellent range of FAQs, and vibrant and engaging profiles for their entire ambassador team.

Since going live, Sunderland’s ambassadors have continued to build relationships with prospective students through 1-to-1 chats, photos, and videos, hosting a successful virtual open day that saw 91 prospective students signing up via the platform

“We found the team at TAP great to work with from day one, they weren’t pushy after our online demo and when we requested a face-to-face demo with the wider team they were happy to come to campus to show us their product, taking the time to work out what was needed. In the end, we decided we’d like to implement the product within 10 days, the TAP team were on hand to guide us through it and were great at training our students and arranging other follow up workshops with us. The team are highly skilled but more importantly just great to work with, finding solutions to barriers and making us feel like we are their number one client.”

Emma Cottle
Digital Content Manager
The Univeristy of Sunderland

Fast set-up and a successful virtual open day

723 messages exchanged across 135 conversations with 91 prospective students

The challenge

Fast setup

Fantastic ambassadors

A successful virtual open day

Impact