NCUK - The University Consortium

more posts published quarterly
increase in FAQs answered by ambassadors
year-on-year increase in FAQ views

Increasing engagement through authentic content with NCUK

About the NCUK

The NCUK (Northern Consortium of UK Universities) is an organisation that enables international students to study at one of their global partner institutions. Through NCUK, international students can get qualifications and take part in programmes to prepare for entry into NCUK partner universities.

The challenge

For NCUK, it’s very important to produce a consistent flow of authentic-looking content to engage prospective students: it gives their channels a vibrant feel, and dynamic feel, that grabs the attention of young learners looking to study abroad. And with every dream of finding the perfect university come many, many questions that need to be answered to ease concerns, drive decisions and get prospects excited about studying at one of NCUK’s partner institutions. The Consortium was looking for a solution that would make all this easier and faster. 

User Generated Content

Why The Ambassador Platform

Embedding student ambassadors into student recruitment is so much more than just peer-to-peer conversations: it’s about sharing content and information that lets prospects picture themselves at your institution. And for this, nothing is more effective than content created by current students. 

Research backs it up: social campaigns that incorporate user-generated content (UGC) see a 50% lift in engagement, 75% of people think UGC makes content more authentic, and 35% of Gen-Z find UGC more credible than traditional content created by a company or independent source. In short: user-generated content is powerful and important, something that NCUK believed too. 

What they liked about The Ambassador Platform is that the content feature makes it easy to commission, collect, and publish user-generated content across their Feed and their social media.

  • Showcase Authentic Content
  • Easy to Repurpose
  • Engaged Ambassadors

The impact

The NCUK team got quickly up to speed and became experts in repurposing content created by their ambassadors across their digital channels, to give them a more authentic, student-focused feel. They also mastered using their student-generated content to drive traffic back to their Feed by linking their ambassador profiles, starting more of those valuable peer-to-peer conversations.

User-generated content via The Ambassador Platforms was a game-changer for NCUKs, delivering a 121% increase in the number of content posts published quarterly. They also saw a 429% increase in the amount of FAQs answered quarterly, and a 460% year-on-year increase in FAQ views by prospects.

The NCUK Experience

Does your content marketing need a boost? Let us show you the power of UGC (and more!)