<img height="1" width="1" src="https://www.facebook.com/tr?id=326494385092490&amp;ev=PageView &amp;noscript=1">

White papers

Read our latest research and learn more about Experience Communication Management (XCM) and the latest trends in marketing, recruitment, and admissions.

Get started now
7 secrets
Whitepaper: April 2022

How to build a brilliant higher education student
recruitment plan

Download our white paper for free
7 things school and university admissions teams can learn from each other
Whitepaper: January 2022

What schools and universities can learn from each other

Download our white paper for free
Screenshot 2022-03-08 at 11.50.33-min
Whitepaper: October 2021

How to create a digital ambassador progam for your school

Download our white paper for free
Screenshot 2021-09-01 at 13.26.49
Whitepaper: September 2021

The ultimate guide to student ambassador programs in 2021/22

Download our white paper for free
ThinkTAP 4 white paper
Whitepaper: October 2020

Making a difference: what motivates student ambassadors?

Download our white paper for free
ThinkTAP 3 white paper
Whitepaper: June 2020

Student recruitment post Covid-19; is virtual recruitment here to stay?

Download our white paper for free
ThinkTAP 2
Whitepaper: August 2019

Using students as content creators: How universities are harnessing the creativity of their most powerful assets: their students.

Download our white paper for free
ThinkTAP 1
Whitepaper: November 2018

How prospective students use Instagram comments: Who are they, and what do they ask?

Download our white paper for free

Trusted by 100+ global education providers

Yes, I want a demo!
Emily Downing
quote-icon

When young people visit Queen’s, they always tell us that chatting to our undergraduates was the best, most valuable part of the time they spent here. We signed up to TAP because we wanted to ensure that all prospective applicants can communicate with our students, no matter where they're from. TAP makes this as easy as possible by enabling any prospective applicant to get in touch with our undergraduates online.

Emily Downing - Head of Communications, The Queen's College, University of Oxford