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White papers

Resources to help you get up and running with a student ambassador program, plus tips and advice on how to integrate them into your peer-to-peer recruitment marketing

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Whitepaper: January 2023

Top tips for collaborating with your ambassadors on content projects

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How to build a SAP wp
Whitepaper: November 2022

How to build a student ambassador program for your university, college or school

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What is a SAPOct2022-1
Whitepaper: October 2022

What is a student ambassador program and why do you need one?

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Complete guide to higher ed marketing
Whitepaper: August 2022

The complete guide to higher education marketing and student ambassador programs.

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Mkt model cover
Whitepaper: June 2022

How good is your marketing? Find out with our guide and quiz.

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7 secrets
Whitepaper: April 2022

How to build a brilliant higher education student
recruitment plan

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7 things school and university admissions teams can learn from each other
Whitepaper: January 2022

What schools and universities can learn from each other

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Screenshot 2022-03-08 at 11.50.33-min
Whitepaper: October 2021

How to create a digital ambassador progam for your school

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Screenshot 2021-09-01 at 13.26.49
Whitepaper: September 2021

The ultimate guide to student ambassador programs in 2021/22

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ThinkTAP 4 white paper
Whitepaper: October 2020

Making a difference: what motivates student ambassadors?

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ThinkTAP 3 white paper
Whitepaper: June 2020

Student recruitment post Covid-19; is virtual recruitment here to stay?

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ThinkTAP 2
Whitepaper: August 2019

Using students as content creators: How universities are harnessing the creativity of their most powerful assets: their students.

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ThinkTAP 1
Whitepaper: November 2018

How prospective students use Instagram comments: Who are they, and what do they ask?

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Trusted by 100+ global education providers

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Emily Downing
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When young people visit Queen’s, they always tell us that chatting to our undergraduates was the best, most valuable part of the time they spent here. We signed up to TAP because we wanted to ensure that all prospective applicants can communicate with our students, no matter where they're from. TAP makes this as easy as possible by enabling any prospective applicant to get in touch with our undergraduates online.

Emily Downing - Head of Communications, The Queen's College, University of Oxford