White papers
Resources to help you get up and running with a student ambassador program, plus tips and advice on how to integrate them into your peer-to-peer recruitment marketing
Whitepaper: January 2023
Top tips for collaborating with your ambassadors on content projects
Whitepaper: November 2022
How to build a student ambassador program for your university, college or school
Whitepaper: October 2022
What is a student ambassador program and why do you need one?
Whitepaper: August 2022
The complete guide to higher education marketing and student ambassador programs.
Whitepaper: June 2022
How good is your marketing? Find out with our guide and quiz.
Whitepaper: April 2022
How to build a brilliant higher education student
recruitment plan
Whitepaper: January 2022
What schools and universities can learn from each other
Whitepaper: October 2021
How to create a digital ambassador progam for your school
Whitepaper: September 2021
The ultimate guide to student ambassador programs in 2021/22
Whitepaper: October 2020
Making a difference: what motivates student ambassadors?
Whitepaper: June 2020
Student recruitment post Covid-19; is virtual recruitment here to stay?
Whitepaper: August 2019
Using students as content creators: How universities are harnessing the creativity of their most powerful assets: their students.
Whitepaper: November 2018
How prospective students use Instagram comments: Who are they, and what do they ask?
When young people visit Queen’s, they always tell us that chatting to our undergraduates was the best, most valuable part of the time they spent here. We signed up to TAP because we wanted to ensure that all prospective applicants can communicate with our students, no matter where they're from. TAP makes this as easy as possible by enabling any prospective applicant to get in touch with our undergraduates online.
Emily Downing - Head of Communications, The Queen's College, University of Oxford