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The Ambassador Platform

Harness the power of your student voice to supercharge your recruitment marketing

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Key product features of The Ambassador Platform

The Feed

The Feed

The homepage of your student voice on your website. Embedded into your website our dynamic Feed is the stage for showcasing your student ambassadors, user-generated content and the unique experience of studying at your institution. 

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  • Profile cards provide an engaging place for ambassadors to share their interests, background and areas of study.
  • Prospective students can easily start a conversation at the click of a button.
  • Showcase your real student experience with user-generated content.  
  • Crowdsource answers to popular questions with our FAQ feature.  
  • Build your database with our customisable lead capture capabilities.
  • Customisable filters allow for easy navigation and targeted campaigns.

Feed 1  (500 × 300px)
Feed 2

Peer-to-peer chat

Peer-to-peer chat

Let your students do the talking with our purpose-built solution for safe peer-to-peer chat. Prospects can hear first-hand about life at your university from their peers, build genuine relationships, and learn about your institution from a trustworthy source.

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  • Prospective students can chat one-to-one with your student ambassadors 
  • With our multi-language capability prospective students and ambassadors can chat in their native language building a deeper sense of connection.  
  • Safeguarding is built-in with customisable keyword detection and conversation reporting functionality.
  • Gain insights on conversations and the impact they're having with our feedback feature which gathers insights from each participant. 
  • Easily add additional ambassadors or admin staff members to conversations for support and to share information.
  • Ensure your prospective students receive a high quality experience. Our automatic alerts will let you know if a chat conversation has gone unanswered without the need to manually check.
  • Conversation topics are automatically analysed by our AI model to help you gain fast insight into what your prospective students are most interested in.

Screenshot 2022-03-31 at 19.01.49
Screenshot 2022-03-31 at 19.01.49

User-generated content

User-generated content

Unleash the creativity and talent of your student content creators whilst keeping control with our innovative user-generated content feature.

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  • Creation and publishing processes are separate so you can collaborate efficiently at scale with ambassadors for content creation and collection, whilst being fully in control of where the content gets used. 
  • Easily coordinate content generation with your ambassadors  using content groups. 
  • Save time and plan ahead with our content planner which allows you to schedule content requests in advance.
  • Build a rich content library as our platform automatically stores and organises your ambassador-created content.
  • Edit captions and tag content to make sure it’s indexed and searchable for your prospective students to find.
  • One click publishing to your website and simple integrations with your social media management tool and other platforms.

RMIT UCG Page
RMIT UCG Page

Powerful marketing tools

Powerful marketing tools

Our suite of marketing tools makes integrating your students into your digital marketing activities simple, effective and measurable. Personalisation is vital for maximising campaign engagement with your ambassadors, our suite of marketing tools makes personalisation scalable.

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  • Create highly targeted campaigns using filters to configure the content your prospects see, for example showcasing student ambassadors from a specific course or country.
  • Drive traffic to your Feed with customisable tracked links which can be added to emails, digital adverts or social posts
  • Engage more prospects and drive more traffic to your student ambassadors, with our suite of promotional tools including pop-up cards and student ambassador profile carousels.
  • Prove ROI and evaluate your campaign effectiveness with UTM tracking. 

Pop cards
Pop cards

Analysis tools and insights

Analysis tools and insights

The platform generates powerful insights into the interests and behaviour of your prospective students.

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  • Understand what matters most to your prospective students with our topic analysis tool. Our platform analyses all conversations to provide you with discussion topic insights and reporting.
  • Engaged prospects are most likely to convert from campaign activity. With our heat scoring tool, you can target your conversion campaigns directly to those with the highest engagement levels.
  • Don't waste time thinking about, or setting up reports. Our clever AI system knows what metrics matter most to you and automatically creates your reports.

Analysis
Analysis

Ambassador Management

Ambassador Management

Scale your ambassador program without having to scale your team. As ambassador teams grow, so do the operational challenges! Our platform makes it easy to manage, organise and incentivise your ambassadors which means you can easily scale your use of ambassadors, without scaling your team. 

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  • Reduce time spent on the management of your prospects, campaigns and ambassadors with our easy-to-use management dashboard.
  • Easily incentivise your ambassador team with leaderboards and career points
  • Reward participation and boost employability with auto-generated career references
  • Use the time feature to track time worked, perform easy remuneration and set time limits. 
  • The Ambassador App means students can chat and create content on-the-go

Managment
Managment

Advanced data management and integrations

Advanced data management and integrations

Our platform makes data collection and integration into your systems simple and easy. The platform’s flexible data collection features and powerful API integrations mean it’s a simple extension of your existing systems.

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  • Collect the most relevant prospect data for your institution by customising the data capture form to your exact requirements.
  • Integrate that data from the platform into your CRM, marketing automation software, identity provider and social media management tools.

Data capture
Data capture

Safeguarding by design

Safeguarding by design

With minimal effort, you can be confident users are safe on the platform.

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  • Automatic keyword detection identifies and blocks inappropriate messages in all languages and scripts.
  • Message flagging allows participants to notify administrators of anything of concern.
  • Custom options ensure you can tailor flagging to your specific needs.
  • Customisable keyword detection and conversation reporting functionality allow you to tailor to your needs.

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Flag conversation pop up empty (1)
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What our customers say

LaTrobe

"The content hub shines a light on aspects of studying at La Trobe University that aren’t normally published, and these little snippets have a liveliness and spirit about them that’s hard to replicate. The personal insights of our peer ambassadors bring an additional flavour and depth to formal communications with future students and we believe this personal touch will build their confidence in choosing La Trobe as a study destination."

La Trobe University

NCUK

"Powerful visualization and insights - providing a snapshot of the effectiveness of our ambassadors and quality of prospects."

NCUK

University of Sunderland

"Having everything in one place makes things much easier to monitor. Ambassadors can flag or invite me into a chat whenever they need me. Having an official platform to engage on comes across as more professional and trustworthy than using the likes of a WhatsApp group. I can easily search through messages, and having everything come to my inbox (in terms of updates) means I’m always kept in the loop with what’s going on."

University of Sunderland

The University of Queensland

"TAP has turbo-charged our recruitment capability while elevating the student experience by facilitating open, genuine and truly transparent conversations with our ambassadors, alumni, and staff."

The University of Queensland

Bucks New

"We used TAP to engage with prospective students and it quickly became fundamental to our recruitment strategy, delivering a 100% + return on product investment whilst improving enquirer to applicant conversion."

Bucks New University