Meet The Ambassador Platform
- Let your student ambassadors share their interests, background, and areas of study on their profile cards.
- Build real connections: prospective students can start a conversation at the click of a button.
- Showcase your real student experience with user-generated content.
- Crowdsource and share answers to Frequently Asked Questions.
- Build your contact database with our handy lead capture.
Let your students do the talking with our peer-to-peer chat. Prospects can hear first-hand about life at your university, build genuine relationships, and learn about your institution from someone they can trust.
- Prospective students can chat one-to-one with your student ambassadors
- Let prospective students and ambassadors chat in their native language and build stronger connections, thanks to our multi-language capability.
- Safeguarding is built-in with customisable keyword detection and conversation reporting functionality.
- Get insights on conversations and the impact they're having on your prospects' decision-making.
- Add more ambassadors or admin staff members to conversations whenever needed.
- Give your prospective students a high quality experience: our automatic alerts will tell you if a chat conversation has gone unanswered.
Grab your prospective students' attention and let them picture themselves at your institution with content generated by your student ambassadors.
- Crowdsource photos and videos from your ambassadors according to your content plan.
- Build a rich content library for future use.
- Publish content to your website with one click.
- Integrate TAP with your social media management platforms.
Powerful marketing tools
Personalise and measure the impact of your campaigns and integrate your students into your digital marketing activities.
- Create highly targeted campaigns using filters to configure the content your prospects see.
- Engage more prospects and drive more traffic to your student ambassadors with pop-up cards and student ambassador profile carousels.
- Prove ROI and evaluate your campaign effectiveness with UTM tracking.
Reporting and Insights
From ambassador performance to prospect engagement, our reporting tools will make sure you're always set up for success.
- Identify and convert your most engaged prospects with prospect heat scoring.
- Zoom in on the details of individual contacts with Prospect Report.
- Manage the performance of your ambassador team and incentivise engagement using our Ambassador Report.
- Check the performance of your campaigns, Feed and content.
- Work with your data off the platform by exporting via our API or as a CSV file.
Scale your ambassador program without having to scale your team. As ambassador teams grow, so do the operational challenges! Our platform makes it easy to manage, organise and reward your students.
- Reduce time spent on the management of your prospects, campaigns and ambassadors with our management dashboard.
- Incentivise your ambassador team with leaderboards and career points
- Reward participation and boost employability with auto-generated career references
- Track time worked, perform easy remuneration and set time limits.
- The Ambassador App means students can chat and create content on-the-go!
Advanced data management and integrations
- Collect the prospect data you need with customisable capture forms.
- Integrate that data into your CRM, marketing automation software, identity provider and social media management tools.
What our customers say
"The content hub shines a light on aspects of studying at La Trobe University that aren’t normally published, and these little snippets have a liveliness and spirit about them that’s hard to replicate. The personal insights of our peer ambassadors bring an additional flavour and depth to formal communications with future students and we believe this personal touch will build their confidence in choosing La Trobe as a study destination."
"Powerful visualization and insights - providing a snapshot of the effectiveness of our ambassadors and quality of prospects."
"Having everything in one place makes things much easier to monitor. Ambassadors can flag or invite me into a chat whenever they need me. Having an official platform to engage on comes across as more professional and trustworthy than using the likes of a WhatsApp group. I can easily search through messages, and having everything come to my inbox (in terms of updates) means I’m always kept in the loop with what’s going on."
"TAP has turbo-charged our recruitment capability while elevating the student experience by facilitating open, genuine and truly transparent conversations with our ambassadors, alumni, and staff."
"We used TAP to engage with prospective students and it quickly became fundamental to our recruitment strategy, delivering a 100% + return on product investment whilst improving enquirer to applicant conversion."