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Harness the power of your school community to supercharge admissions

We work with schools from New York to Singapore, making us the experts in parent ambassador programs and student acquisition

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The Ambassador Platform for schools


Parental recommendation is a critical driver of new pupil enrollment, but harnessing and scaling that advocacy can be challenging.  Our platform allows you to digitally connect your existing parent ambassadors to prospective parents, enabling them to directly share their experience of your school, wherever in the world they are.


28% of prospective parents who engaged through The Ambassador Platform went on to apply

Each year, international schools invest heavily in traditional advertising and promotion [...] however no amount of money can substitute the power of word of mouth and parent advocacy

Jason Hoppner - Director of Admissions and Marketing, Dulwich College Singapore

Showcase your unique school  experience

Our dynamic ‘TAP Feed’ is your stage to showcase your story, parent ambassadors, and the richness of life at your school.


Build genuine relationships

Prospective parents are able to participate in highly personal, one-to-one and group conversations, which build trust in your school.


Safeguarding by design

With minimal effort, you can be confident users are safe on the platform. Features such as automatic flagging, and our multi-language, multi-script custom options ensure you can tailor to your needs.


Support with ambassador best practice

We’re the experts on ambassador programs, and we’ll continuously work with you, to share our knowledge, and ensure you are getting the most out of your investment and trust in us.


Reduce costs and save time

Easily scale your use of parent ambassadors without scaling your team. Reduce time spent on the management of your prospects, campaigns, and ambassadors with our easy-to-use management dashboard.


Easy and quick set up

You can start using The Ambassador Platform in three quick steps, with no need to involve your IT department. And with an extensive library of guides and 24-hour chat support, you can be up and running in no time.

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40% of prospects who used The Ambassador Platform went on to make an admissions enquiry

‘The ambassadors get safeguarding training before going live on TAP [and] are very good at being on brand. The ambassadors are great at posting content that embodies the spirit of the school.’

Alistair Brownlow - Principal, Rochester Independent College

School spotlight

Learn more about how our school customers are using The Ambassador Platform to enhance their parent advocacy and digitise their student ambassador programs.

Dulwich College Singapore

Dulwich College (Singapore) knows the importance of recommendations from other parents; their own research shows them that 75% of parents rely on them. The College wanted to harness those insights but, until recently, it was done in an informal manner. When they decided to formalise that process they got in with us for support. Read the full case study here

Read the case study
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Rochester Independent College

Rochester Independent College (RIC) approached The Ambassador Platform with the idea of building a digital community for their school.

By placing a significant amount of trust in their students, and giving them a platform through which they could showcase Rochester’s unique student experience, they have found that they have become reliable and passionate advocates for the college. Read the case study to find out more.

Read the case study
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What our customers say

The University of Sheffield

"We were looking for a way to incorporate more of our student voice into our clearing campaign. We've tried web chats in the past but TAP enabled prospective students to make an instant connection with our current students when they were needing to make quick but important decisions."

The University of Sheffield

Gonville & Caius College, University of Cambridge

"One of the most crucial and beneficial elements of school visits to Caius is the chance for school pupils to interact with undergraduates, who may be from a similar background and have themselves embarked on a similar journey to get to Cambridge. In the current circumstances, it is important to keep this interaction going as far as possible, and [TAP] seemed a perfect way to do it."

Gonville & Caius College, University of Cambridge


"The ability to speak to current students who have gone through the same things they have, we felt was really important. TAP really gives us an opportunity to showcase those students, what country they're from, what their interests are, and what they're studying."