The Ambassador Platform for schools
Parental recommendation is a critical driver of new pupil enrollment, but harnessing and scaling that advocacy can be challenging. Our platform allows you to digitally connect your existing parent ambassadors to prospective parents, enabling them to directly share their experience of your school, wherever in the world they are.
28% of prospective parents who engaged through The Ambassador Platform went on to apply
Each year, international schools invest heavily in traditional advertising and promotion [...] however no amount of money can substitute the power of word of mouth and parent advocacyJason Hoppner - Director of Admissions and Marketing, Dulwich College Singapore
40% of prospects who used The Ambassador Platform went on to make an admissions enquiry
‘The ambassadors get safeguarding training before going live on TAP [and] are very good at being on brand. The ambassadors are great at posting content that embodies the spirit of the school.’Alistair Brownlow - Principal, Rochester Independent College
Learn more about how our school customers are using The Ambassador Platform to enhance their parent advocacy and digitise their student ambassador programs.
What our customers say
"We were looking for a way to incorporate more of our student voice into our clearing campaign. We've tried web chats in the past but TAP enabled prospective students to make an instant connection with our current students when they were needing to make quick but important decisions."
"One of the most crucial and beneficial elements of school visits to Caius is the chance for school pupils to interact with undergraduates, who may be from a similar background and have themselves embarked on a similar journey to get to Cambridge. In the current circumstances, it is important to keep this interaction going as far as possible, and [TAP] seemed a perfect way to do it."
"The ability to speak to current students who have gone through the same things they have, we felt was really important. TAP really gives us an opportunity to showcase those students, what country they're from, what their interests are, and what they're studying."