The University of Technology Sydney

conversion rate increase at the top of the funnel
leads generated on the platform
messages exchanged

Boosting top-of-the-funnel conversions with University of Technology Sydney

About the University of Technology Sydney

The University of Technology Sydney is a large public research university located in New South Wales, Australia. Based in Central Sydney, UTS is one of the top 150 universities in the world, counting more than 45,000 students.

2x increase in TOFU conversions

The Challenge

Starting a new life overseas can be daunting. The University of Technology Sydney (UTS) wanted to offer future students a window into their unique student experience. They were looking for a way for prospective students to hear from their peers and find out what it’s like to study at Australia’s number one young university. 

While prospective international students talk to offshore staff or local education agents about their study abroad dreams, they rarely get to speak to students who are already studying. UTS wanted a solution that could connect future learners with their existing student community at UTS


Why The Ambassador Platform

The team at the UTS started using The Ambassador Platform to support student recruitment during the pandemic when most activities went digital, but they realised that they weren’t using the platform at its full potential. They thought connecting prospective and current students there would help build meaningful relationships while giving prospects access to important information that only people with first-hand experience of studying at UTS can provide.

  • Meaningful peer connections
  • Showcase authentic content
  • Lead generation

Authentic content = engaged students

With TAP, current students can show what life is really like at UTS through user-generated content.

1:1 and group chats

With thousands of messages exchanged every month, many friendships are born between students before they even meet on campus!

Built-in safeguarding

Safeguarding tools make the TAP feed a safe space for future and current students.


"While The Ambassador Platform was an initiative the international and domestic marketing teams employed to support during the pandemic, post-pandemic it has by far exceeded our expectations. It is such a game changer, particularly for those who have never been to our innovative and creative learning spaces before"

Christina Miebach
International Marketing Manager
The University of Technology Sydney

The Experience

The UTS team fully embraced The Ambassador Platform, involving 50 of their staff, alumni and students, combining their different specialties and backgrounds to create a broad portfolio and a diverse portfolio of ambassadors. This way, both international and domestic prospects would find it easy to spot someone they could connect with based on common ground.



Since UTS started implementing The Ambassador Platform more strategically across their recruitment funnel, the impact has been incredible:

Conversion rates have almost doubled, going from 13% to 25% in 6 months (page views to prospect account created)
The platform has become a powerful lead generation engine, generating 8% of prospect leads.
Over 39,000 messages were exchanged over 18 months - that's an average of 80 messages/day!

Does your university need some help in boosting top-of-the-funnel conversions? Chat with the team today.