Alliance University is an innovative university in Bengaluru that was keen to leverage their students' voice by offering them a space to have conversations with prospects as well as share content about their student life.
Before implementing The Ambassador Platform, Alliance University already worked with student and alumni ambassadors in promoting the institution, although this was mostly done on an ad hoc basis at online events. The Marketing and Communications Team wanted an innovative digital solution that would allow prospects the opportunity to connect with current students throughout the recruitment funnel. They also wanted to showcase their new offering of Liberal Arts courses, and encourage more applications to these subject areas. The Ambassador Platform was the perfect solution to harness the power of the student voice to attract and convert more students throughout the funnel!
Why The Ambassador Platform?
In the first 4 months of going live (from 1st July - 31st October), Alliance ambassadors have:
- Engaged in conversation with 142 prospective students.
- Sent 1,276 messages across 184 conversations on topics ranging from the institution’s courses, standard of teaching, facilities, and student life.
- 2,692 prospects have also taken significant value and insights from visiting Alliance’s Feed and engaging with the 70 pieces of user-generated content that have been created by student ambassadors.
If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?