White papers
Read our latest research and learn more about Experience Communication Management (XCM) and the latest trends in marketing, recruitment, and admissions.
Whitepaper: April 2022
How to build a brilliant higher education student
recruitment plan
Whitepaper: January 2022
What schools and universities can learn from each other
Whitepaper: October 2021
How to create a digital ambassador progam for your school
Whitepaper: September 2021
The ultimate guide to student ambassador programs in 2021/22
Whitepaper: October 2020
Making a difference: what motivates student ambassadors?
Whitepaper: June 2020
Student recruitment post Covid-19; is virtual recruitment here to stay?
Whitepaper: August 2019
Using students as content creators: How universities are harnessing the creativity of their most powerful assets: their students.
Whitepaper: November 2018
How prospective students use Instagram comments: Who are they, and what do they ask?
When young people visit Queen’s, they always tell us that chatting to our undergraduates was the best, most valuable part of the time they spent here. We signed up to TAP because we wanted to ensure that all prospective applicants can communicate with our students, no matter where they're from. TAP makes this as easy as possible by enabling any prospective applicant to get in touch with our undergraduates online.
Emily Downing - Head of Communications, The Queen's College, University of Oxford