What is Trend Insights?

An article outlining the key features of Trend Insights.

Trend Insights is one of the many data reports you'll find in the Reporting section of the dashboard to provide you with rich data insights on your prospects and their conversations.

Within Trend Insights you can:

  • see, at a glance, which topics your prospects are talking about

  • soon, anonymously benchmark topics against conversations taking place across all TAP customers across the world

In the pie chart shown above, you will see the top five categories for your institution. You will also find more granular detail on number of mentions a specific topic has within conversations giving you clear insight into what your prospects care about at particular times of year.

The knowledge Trends Insights offers will help you ensure your ambassadors are fully prepared on what sort of topics they might be asked about, and will give you ideas for campaigns aimed at prospects based on the very questions they want to know the answers to. Directly within the report you can get started creating FAQs and requesting content from your ambassadors based on the real time data you see: