What is the Activity Report?

This article outlines how the Activity Report works.


The Activity Report is filterable over different time periods and shares the following key metrics:

  • the number of new users on your TAP Feed

  • the number of conversations

  • the conversion-to-sign-up rate

You can view three different graphs showing these data points and see how this changes over time.

Please note that this report does not update in real time but is updated once every hour.

What are new users? (Taken from Hotjar)

New users are users who have never been to your website, according to Google’s tracking snippet; returning users have visited your site before. When someone views your website, Google’s tracking snippet looks for a tracking cookie on their device:

  • If the cookie is not present, Google creates one and considers this a ‘new’ user

  • If the cookie is present, Google considers this a ‘returning’ user and starts a new session

If you have any questions at all about this, please get in touch with us on support@theambassadorplatform.com.