What is Social Proof?

This article outlines our social proof feature, how it works, and why it benefits your TAP Feed.

What is social proof?

Sprout Social have an excellent definition of the concept of 'social proof' which they define as:

'The concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behaviour.'

Why is it beneficial for your TAP Feed?

Adding social proof to your TAP Feed may encourage more prospects to engage with your ambassadors as they will see just how many others have gained valuable insights from your TAP Feed.

How does it work?

Simply head to your TAP Feed settings in the dashboard to switch it on:


The metric we use is based on new users on your TAP Feed. A new user is a visitor who has never been on your TAP Feed before; it is their first session. We also use this metric in the Activity Report

If you have had over 500 new users on your TAP Feed since 29/04/2020 the text will display show the number of new users that have been on your TAP Feed:

'Join XXX people who have gained first hand insights into life at [Institution Name]'


If you have had 201-500 new users on your TAP Feed since 29/04/2020, we will display the following text:

'Join hundreds who have gained first hand insights into life at [Institution Name]'


If your TAP Feed has had 0-200 new users since 29/04/2020, no text will be shown.


If you have any questions about this, please let us know via the support chat in the Admin Dashboard, or email support@theambassadorplatform.com