Discover the latest product updates from May 2022.
After a series of tests designed to determine the best way to convert a prospect into an engaged lead, the product team released a new prospect sign-up flow. The new sign-up process has been tested and implemented on the THE Student Chat page and it showed to improve conversion by up to 2X. In practice, this means that:
when a prospect clicks on the 'Chat to me' button on an ambassador's profile, they are taken directly to the sign-up form instead of the chat section
in the sign-up process, the prospect is redirected to a new tab which enables us to control the look and feel of this page and, therefore, provide a better experience for the prospects
the optional data questions are asked when the prospect gets an answer from an ambassador
We have renamed the 'Views' in the Activity Report on the admin dashboard to 'New users on the TAP Feed' to avoid any confusion with Google Analytics. We define a 'new user' as a visitor who has never been to your site before and is initiating their first session on your site.
A new content view was released that is similar to the way other social media platforms structure their feeds with a focus on the content rather than the conversation. Prospects will still be able to start a conversation off the back of a content piece, but they will need to click on a post to be able to get there. This is the first version of the new content feature with more updates to follow in the coming weeks.
Live Events & THE Student Chat
The full-screen view for Live Events has been released and offers an even better user experience for you and your audience.
During the THE Student Chat sign-up process, the prospect is redirected to a new tab which enables us to control the look and feel of this page and, therefore, provide a better experience for the prospects. This change applies to mobile devices only.