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Release Notes May 2022

Discover the latest product updates from May 2022.

General Updates


  • After a series of tests designed to determine the best way to convert a prospect into an engaged lead, the product team released a new prospect sign-up flow. The new sign-up process has been tested and implemented on the THE Student Chat page and it showed to improve conversion by up to 2X. In practice, this means that: 
    • when a prospect clicks on the 'Chat to me' button on an ambassador's profile, they are taken directly to the sign-up form instead of the chat section
    • in the sign-up process, the prospect is redirected to a new tab which enables us to control the look and feel of this page and, therefore, provide a better experience for the prospects 
    • the optional data questions are asked when the prospect gets an answer from an ambassador

       

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  • We have renamed the 'Views' in the Activity Report on the admin dashboard to 'New users on the TAP Feed' to avoid any confusion with Google Analytics. We define a 'new user' as a visitor who has never been to your site before and is initiating their first session on your site. 

Screenshot 2022-05-20 11.04.03

  • A new content view was released that is similar to the way other social media platforms structure their feeds with a focus on the content rather than the conversation. Prospects will still be able to start a conversation off the back of a content piece, but they will need to click on a post to be able to get there. This is the first version of the new content feature with more updates to follow in the coming weeks.

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Live Events & THE Student Chat

  • The full-screen view for Live Events has been released and offers an even better user experience for you and your audience.  
  • During the THE Student Chat sign-up process, the prospect is redirected to a new tab which enables us to control the look and feel of this page and, therefore, provide a better experience for the prospects. This change applies to mobile devices only.