The sign-up flow consists of collecting a certain amount of data from prospects to set them up on TAP.
Most prospects are acquainted with the user experience of TAP's sign-up flow, due to its wide adoption in both real life and digital businesses. This makes prospects likely to complete the process without too much difficulty.
When prospects click on 'Chat to me' to start a conversation with ambassadors, they are prompted to create their account.
They can either input their details (name, last name and email address) or use a social network service to sign into the platform.
Once they've signed up, they will automatically be logged in each time they check out the TAP Feed, and they also receive an email (or an SMS) notification every time ambassadors send them a message.
Read more about how TAP works for prospects here. If you have any thoughts or questions about our data collection, please get in touch.