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Experience Communication Management (XCM)

Close the Insight Gap by giving prospects an authentic insight into what the experience of being part of your institution is really like.

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The authentic experience of being part of your institution is what makes you stand out from other providers

  • It's what interests your prospects most.
  • It plays a huge role in helping them decide whether your institution is the best fit for them.

But communicating what it’s really like to be part of your institution is challenging

  • Your website, social media, and prospectus do some of the job, but none of these things truly capture the magic moments that happen on and around campus.
  • It’s no wonder, then, that prospective students have a hard time understanding how you’re different from other providers and why they should study with you.

We call this
the Insight Gap

  • A chasm between what it's really like to be part of your institution and what a prospective student perceives it to be like.
  • An innocent, easy-to-overlook issue that costs you tens, hundreds, possibly even thousands of your best-fit students each and every year.

Until now.

Introducing: Experience Communication Management (XCM)

XCM is a new approach to marketing, recruitment, and admissions

  • It helps you close the Insight Gap by enabling your community of students, staff, alumni, and parents to tell prospects what your institution is really like.

  • Closing the gap allows you to recruit more best-fit students, and helps prospects make more informed and confident decisions about their education.


Sharing the magic moments that your students experience everyday has never been easier

Learn more about the platform

Trust word of mouth

Over 90 percent of people say they trust word of mouth recommendations above all other forms of advertizing.


Demand authentic content

Nearly ninety percent of applicants want to see content created by current students.


Want the real story

More than 80 percent of senior leaders in higher education say that students of the future judge a campus by how 'alive' it is.


Value peer-to-peer conversations

More than two-thirds of prospects say the ability to connect with existing students is influential when choosing a university.


Mobilize your

Adopt a community-driven approach to marketing, recruitment, and admissions with XCM. Students, faculty, alumni, and parents can now share their experiences digitally and in real-time.


A new channel

XCM opens a completely new channel for reaching prospects and showcasing the unique experience your institution offers. Authentic and personal insights delivered through chats and content drive inbound lead acquisition and facilitate low-touch nurturing, conversion, and yield.


Communicate the authentic experience

Yes, I want a demo!
La Trobe College

"TAP has given our potential applicants a great opportunity to find out what it’s like to be a La Trobe College Australia student, without visiting the campus or attending an in-person recruitment event in their home country. With a lot of our marketing activity moving to digital platforms, partnering with TAP has made it easy for prospective students to speak to brand ambassadors of the college, our students, and receive genuine, valuable and authentic advice."

La Trobe College

The University of Adelaide

"TAP has certainly got a unique value proposition. It creates an opportunity to connect students over a digital medium and really opens up conversations that might be difficult to replicate with staff in your institution."

University of Adelaide

University of Sunderland

"TAP has been instrumental in streamlining our recruitment operations and ambassador management, creating approximately a 30% time saving as compared to our previous processes."

University of Sunderland