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Is your school harnessing the power of digital ambassadors?

Find out how a digital ambassador programme can give your school's marketing and admissions strategy a competitive advantage in 2021/22.


Digital ambassadors for schools admissions and marketing

1️⃣👉Parent, student, alumni, and staff ambassadors are your schools best marketing and admissions asset. Period!

2️⃣🤝They are intimately familiar with your school and best understand it's unique curriculum, facilities, and ethos.

3️⃣👌This makes them uniquely placed to provide prospective parents and students with an authentic insight into your school.

The Student and Parent Ambassador program is a concept that's been around for years.

🏛Many schools still think as their ambassadors simply as current students who help out at open days, or parents who volunteer informally through an organisation like a PTA.

👩‍💻However, the changing expectations of today's digitally savvy prospective parents and students, and the impact of the Covid-19 pandemic, means that schools must now rethink how they organize and manage their ambassadors as part of their overall marketing and admissions strategy.

🤳In 2021 an ambassador program must be digital, content-first, and highly targeted to effectively engage today's prospective parents and students.

🌏Taking this approach enables your school to showcase the magic moments that make it unique, engage best-fit applicants pre-admissions, and build trust with prospective parents and students wherever they are in the world.

Watch our latest schools webinar on-demand

Join 100 schools around the world and hear from expert speakers from Dulwich College Singapore, Rochester Independent College, Jerudong International School, and Virtual School Experience as they discuss:

💡 Super-personal parent marketing

💻 Digital-first student recruitment

📹 Video led content strategies

📊 Data-driven admissions strategies 

See how our schools customers have used TAP

Schools around the world are using TAP to harness the power of digital ambassadors, from parents to peers.

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Dulwich College Singapore

Parent advocates and Admissions staff ambassadors.

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Rochester Independent College

Year 11-14 student ambassadors.

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Long Bay College

Sixth Form student and Admissions staff ambassadors.

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UTP High Schools

K-12 Student and Marketing staff Ambassadors.

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TAP and Dulwich College Singapore

Find out how a leading international school have taken parent advocacy to the next level using our platform.

Digital Parent Advocates

Take a look at how Dulwich College Singapore have used TAP for digital parent advocacy, and achieved an impressive conversion to application rate along the way.

Case Study

The importance of parent advocacy

Like many schools around the world, Dulwich College (Singapore) knows the importance of recommendations from other parents; their own research shows them that 75% of parents rely on them.

The College wanted to harness those insights but, until recently, it was done in an informal manner. When they decided to formalise that process and be sector leaders in using the experience of parents to inform others, that’s when TAP came in.

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The power of word of mouth

Each year, international schools invest heavily in traditional advertising and promotion to build and maintain brand awareness, however no amount of money can substitute the power of word of mouth and parent advocacy when it comes to helping parents make that all important decision around which school to apply to.

Jason Hoppner - Director of Admissions and Marketing, Dulwich College Singapore