Being able to showcase student life and share user-generated content is a real bonus for any university that wants to give prospects a flavor of what their institution is really like.
The University of the Commonwealth Caribbean (UCC), our first customer in the West Indies, wanted to be able to do exactly that, which is where TAP came in.
7 UCC ambassadors engaged with 225 prospective students from 11 different countries
Before working with The Ambassador Platfom UCC had nowhere on their website to showcase student life. This meant prospective students were missing out on being able to get a true sense of what studying and living at UCC is really like.
UCC also wanted to be able to showcase student content and student life more frequently across their social media channels and use those posts to get prospects interested in finding out more and starting a conversation with ambassadors.
As well as wanting more content, and somewhere to host it, UCC wanted to use our platform to reach prospective students in key markets, particularly given the travel restrictions imposed across the world during the coronavirus pandemic of 2020.
In the six months between June and November 2020 UCC published 85 pieces of user-generated content. As of December 2020 this content has received 457 views on their TAP Feed alone.
In that same time period UCC’s FAQs have been read 503 times.
The team of 7 UCC ambassadors has engaged with 225 prospective students from 11 different countries, including key territories for UCC’s recruitment team (such as Jamaica, Saint Vincent, and Antigua).
These engagements saw 2,085 messages exchanged across 217 different conversations.
As well as sharing ambassador content on their TAP Page UCC has also been using its social media channels to showcase student life and encourage prospects to start talking to their ambassadors.
If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?