Interactions between prospective and current students have long been a crucial and successful part of Bucks New’s open days. Getting across an authentic view of the Bucks New student experience is vital in a prospect’s decision-making journey. But, what about on Bucks New's digital channels?
Their website attracts more than 1 million hits per year and the institution was keen to offer every prospective student a real glimpse of what life at Bucks New is like, regardless of where they are in the world.
24% of students engaging with the university via TAP went on to apply
Interactions between prospects and current students have long been a crucial and successful part of Bucks New’s open days. Getting across an authentic view of the Bucks New student experience is vital in a prospect’s decision-making journey. But, what about on Bucks New's digital channels?
Their website attracts more than 1 million hits per year and the institution was keen to offer every potential student a real glimpse of what life at Bucks is like, regardless of where they are in the world, which is where The Ambassador Platform came in.
Recognizing the value of these in-person engagements, at both a strategic and operational level, and with over 1 million website hits every year there was clearly an opportunity to bring a student-led approach to increase website conversions.
Our comprehensive Admin Dashboard gave Bucks New the insight and management oversight they needed to learn from conversations and manage their ambassadors.
Our customizable and filterable widgets can be placed anywhere around a university website. This gave Bucks New the bespoke, student-led digital experience that other providers simply couldn’t offer.
Safeguarding by design
Our ‘safeguarding by design’ approach to building our platform, with in-built checks and alerts, offered a safe space for conversation and reflected Bucks New's passion for safeguarding.
- Selected student ambassadors were invited to create a TAP profile.
- TAP profile carousels were embedded on the university's homepage for maximum impact and visibility.
- The university continued to grow their team of ambassadors, including more students and staff members.
- Filtered widgets were placed on individual course pages, allowing prospects to engage directly and quickly with the most relevant student ambassadors
Engagement began instantly, with questions from prospective students being asked across a range of topic such as student life, finance, and the application process.
Bucks New's TAP profiles instantly brought a human touch to the website and have been helping to increase student conversion from the moment they were implemented.
From Bangladesh to Zimbabwe, Pakistan to Trinidad, and a load of other stops in between, Bucks New's partnership with The Ambassador Platform has allowed them to speak to students from more than 70 countries around the world.
By using TAP’s Conversion Analyzer Tool to track a prospect’s initial engagement through to application, Bucks New found that a fantastic 24% of students who used TAP to engage with their ambassadors went on to apply to the university.
If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?