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Case study

Lead generation

With Bucks New University

Interactions between prospective and current students have long been a crucial and successful part of Bucks New’s open days. Getting across an authentic view of the Bucks New student experience is vital in a prospect’s decision-making journey. But, what about on Bucks New's digital channels?

Their website attracts more than 1 million hits per year and the institution was keen to offer every prospective student a real glimpse of what life at Bucks New is like, regardless of where they are in the world.

Bucks New

 

24% of students engaging with the university via TAP went on to apply

 

The challenge

Interactions between prospects and current students have long been a crucial and successful part of Bucks New’s open days. Getting across an authentic view of the Bucks New student experience is vital in a prospect’s decision-making journey. But, what about on Bucks New's digital channels?

Their website attracts more than 1 million hits per year and the institution was keen to offer every potential student a real glimpse of what life at Bucks is like, regardless of where they are in the world, which is where The Ambassador Platform came in.

Recognizing the value of these in-person engagements, at both a strategic and operational level, and with over 1 million website hits every year there was clearly an opportunity to bring a student-led approach to increase website conversions.

“We were keen to enable the voices of our current students to reach prospective students so they could provide a first-hand insight into what it’s like to study at Bucks. We wanted the information available to be more dynamic and personalised to the specific questions they had. We liked how TAP allowed students to communicate directly and freely with visitors to our website to help them discover what Bucks is all about.”

Louise Lord
Events Manager
Bucks New University

settings

Admin tools

Our comprehensive Admin Dashboard gave Bucks New the insight and management oversight they needed to learn from conversations and manage their ambassadors.

layers

Customizable promotions

Our customizable and filterable widgets can be placed anywhere around a university website. This gave Bucks New the bespoke, student-led digital experience that other providers simply couldn’t offer.

shield

Safeguarding by design

Our ‘safeguarding by design’ approach to building our platform, with in-built checks and alerts, offered a safe space for conversation and reflected Bucks New's passion for safeguarding.

Set-up

  • Selected student ambassadors were invited to create a TAP profile.
  • TAP profile carousels were embedded on the university's homepage for maximum impact and visibility.
  • The university continued to grow their team of ambassadors, including more students and staff members.
  • Filtered widgets were placed on individual course pages, allowing prospects to engage directly and quickly with the most relevant student ambassadors

Impact

Engagement began instantly, with questions from prospective students being asked across a range of topic such as student life, finance, and the application process.

Bucks New's TAP profiles instantly brought a human touch to the website and have been helping to increase student conversion from the moment they were implemented.

From Bangladesh to Zimbabwe, Pakistan to Trinidad, and a load of other stops in between, Bucks New's partnership with The Ambassador Platform has allowed them to speak to students from more than 70 countries around the world.

By using TAP’s Conversion Analyzer Tool to track a prospect’s initial engagement through to application, Bucks New found that a fantastic 24% of students who used TAP to engage with their ambassadors went on to apply to the university.

“The Ambassador Platform is a brilliant innovation which, for us, has made a very big impact on our conversion. The opportunities TAP presents for conversion is really exciting. Traditionally open day booking and prospectus requests were an indicator of quality leads for course conversion. TAP is an interaction also contributing to driving applications, and having that human interaction very early on helps create a vested interest in the university. We are already seeing an impact and look forward to enhancing its contribution.”

Jyotveer Gill
former Digital Marketing Manager
Bucks New University

If you’d like to find out more about how we can help you tell prospects what it's really like to be part of your institution then why not book a demo of The Ambassador Platform?

Ready when you are!