With the release of IGTV, there's infinite content possibilities for universities.
We talk about Insta fairly regularly in this newsletter, but that’s because they’re always doing cool stuff. Also, given that they’ve just hit 1bn monthly users, it’s kind of hard to ignore them! There’s definitely scope for universities to do some innovative marketing with the platform’s new features. The ‘Gram have just released IGTV to allow for long-form video content, and expanded their video call function to allow group chats. IGTV is crying out for some fun, slightly-irreverent mini-documentaries.
